Editing Process

The editing process this year was much easier than that during our AS coursework, I think that this was due to now knowing how to use Pinnacle Studio better as we are more aware of its functions, meaning everyone within the group had more experience and every ones skills had improved. Our knowledge of the camera and how to use the camera had improved, as well as the Edi role, had also improved meaning filming shot after shot was done with ease, there was no difficulty. which made the editing process a lot easier due to being able to insert each clip one after the other.
The main editing we had to do was shortening the clips, and cutting out sections we didn't think were effective or a good enough standard. We filmed a lot of different shots from different angles as well as close up shots and zoomed out shots so we had a lot of shots to choose from. as well as editing them shots we also had to put half of the clip at the beginning of the trailer and the other half at the end, like a stereotypical trailor meaning we had to insert the clip twice and cut it in the correct places.
Our filming schedule became hard due to realising that certain shots couldn't be filmed on certain days due to our groups commitments, as well as having to re shoot certain shots due to the first copies being unsatisfactory, meaning it meant us having to film in the final weeks. This was a slight panic however it meant we achieved good standard shots which made the trailer look more effective. it also meant we knew how to improve shots and what could be improved.

Throughout the editing process we struggled to find suitable music to fit the genre of our trailer, at first we wanted to get copy right agreements to use the Buddy Holly song 'Everyday,' we tried very hard to get this by contacting various companies. however this was not achievable meaning we had to find our own music. Our next plan was to create our own acoustic piece with a guitar and lyrics, this also became difficult due to none of us being able to play the guitar and difficulty finding someone we knew who would and that would also be prepared to help us. Eventually we used the site where we found a suitable piece of non copy right music called 'Gladsome Girl,' which suited our film well. However when it came to making the music fit our trailer so it wasn't unconventionally longer than it should be, as well as making the end part of the music fit with the "collision" we had a few problems which meant cutting and pasting parts of the music together, which was difficult to do so it flowed nicely. which meant having to do this a lot of times. We also had trouble when saving our work, as the music seemed to not save, meaning we edited the music more than once to fit the trailer which did take time making it flow. However when we eventually achieved, the music was effective and we were very pleased.
Our trailer titles come from the site http://www.dafont.com/and are the same titles used in the film poster as well as the magazine we wanted the film to be recognised throughout from the titles we used. We had to create the titles and copy them into paint, we changed the colour of them then saved them as a picture file which we then inserted into Pinnacle Studios. We also recorded a voice over which was recommended from the audience feedback, we decided on a male who could speak in an American accent due to our film being American making good continuity and a male being conventionally used for film voice overs so we then had to cut the voice overs and put the voice overs in the right places.
Overall the editing process flowed nicely and we didn't have any major problems, meaning we created a teaser trailer which fitted trailer conventions as well as being of a good standard. i am very pleased with our promotional package.

Audience Feedback

After the first stage of editing our teaser trailer we published the trailer on Facebook, we did this to get feedback from people who were the target audience age group. by doing this we received critical feedback as well as positive comments.
Once we had received feedback we re-edited our trailer and added a voice over to the first few shots, as someone had mentioned in our feedback as we believed this would make the trailer better. we also re-filmed some shots due to people commenting on the quality. we also decided to add a shot which created a twist to the narrative to fit the conventions of a Romantic Comedy.
We also decided the beauty and brain shots weren't giving the effect we had wanted to achieve as we believed they were not "over the top" so we decided that we needed them to be more over the top like the rest of the trailer, we did this by re-filming these two sections by using mise-en-scene to show the beauty and the geek once we had accommodated to the audience feedback and realised that our teaser trailer was a lot better were happy with the final results.

Filming Evaluation

When filming our teaser trailer we used typical comedy conventions to fit the genre of our film. as we tried to make our film as realistic and funny as possible. We set our teaser trailer in a typical high school setting and used typical teenage drama to base the humour upon. We also used narrative comedy as well as the typical convention of a a teenage romance btween two characters, which causes the audience to laugh. wetried using as many conventional camera angles and shots that were possible these shots being simular to the ones that appeared in "scary movie" as well as in "juno".We used close ups,andextreme close ups to focus on the characters movements to exaggerate the characters facial expressions as well as showing the characters stereotypical geek characteristics.
We also used a tripod to situate the camera and pan the area of the shot to follow movements of the characters, as well as to have the setting present in the background of the shots enabling the audience to see the high school setting, typical of a teen comedy.We added obvious humour through mise-en-scene, costume, props, music, stereotypes and unconventional scenes,
an example of this being where the two main charactersrun into each other and collide.
This allows the audience to laugh at the characters and the type of personalities they portray, which is shown through the costume there are wearing being stereotypical of a geek in comparison to the beauty shot. where the two main characters clothes being considered "unfashionionable"We decided by making everything over the top would add to the humour and entertain the audience. The narrative of our trailer not only is conventional of a comedy but has elements of a romance and spoof genre. Showing a relationship develop between two characters typical of a romance, as well as having the comedy aspects as well as the spoof conventions, taking the mic out of other romantic films. We were inspired by films such as 'Juno,' 'Napoleon Dynamite,' and 'Scary Movie.' The reason we chose to create this type of film was due to wanting to entertain our audience being between the age of 15 and 18 as they would relate to a film of this genre and be entertained as well as being able to relate to such adolecent issues as the ones that would appear in our film.

Wrongcom teaser Trailer

This is our final Wrongcom film teaser trailer.

Magazine Cover Final

This is our final magazine cover after the editing process. We decided we wanted a colour scheme of red, white and blue to emphasise the American concept behind our Promotional package. We decided to make the central image staged like a prom picture again to emphasise the American high school as proms are very well known in american rom-coms based in schools. We carried over the font from both the poster and teaser trailer for the title of 'Wrongcom,' as we wanted that to be a recognised and continued concept throughout our promotional package due to it fitting our genre of romantic comedy really well as well as a parody. The other fonts that we decided on were fonts that we believed would fit the genres of romance. we also chose these fonts as we wanted to have varied fonts to fit the convention of a magazine to have varied fonts. We also decided to create our own magazine title as we wanted to be original and unconventional and create our own which suited our film as well as the general comic theme. The tag line is the same as the one on the film poster so that we could use this to advertise as well as be a catchy slogan which fits the comedy aspects of our promotional package. The layout we decided on was inspired by a mix of 'Empire,' and 'Total film,' as we wanted it to look as professional as we were able to. as well as this we wanted to make it eye catching and readable. We used pictures from the other groups in our class as featured films within the magazine, we decided to slightly rotate these images to make them look different to fit the convention of our film as well as fitting the overall funky American theme. Once the magazine was completed we created a questionnaire and asked twenty people aged between 15 and 18 what they thought:

1. What do you think of the title for our magazine cover?Majority answered that it looked professional, was creative and a good size so that it stood out on the magazine.

2. Do you think our magazine cover looks realistic?All answered yes it looks very professional.

3. Do you think that the colour scheme of the magazine looks professional? What mark would you give it out of 10?Majority gave us between 7 and 9 and said it looked very professional.

4. Does the magazine cover promote the film well?All answered yes

5. Can you rate our magazine out of 10?Majority gave the magazine between 7 and 9

6. What changes would you make to the magazine cover if any?Majority said to review the colours and font types on the magazine and to create a variety.

7. Can you spot any mistakes?All answered no

8. Does the magazine cover make you want to buy the magazine and find out more about the film?All answered yes

9. Would you consider watching the film after seeing it on the magazine cover?All answered yes

Film Poster

After editing for weeks correcting any mistakes we could see we finally finished the film poster. after analysing the poster and looking at the various fonts we used we then looked at the pictures and edited the edges of peoples faces as when the poster was printed large they were not as large as we had first hoped. we chose the font 'comic sans' for the titles and the tagline. We looked at the 'Juno' film poster as this was also made by 'Fox searchlight' so to enable us to make it look more professional we added the fox logo so that it looked more realistic. We decided to be unconventional as our film is a parody. we were unconventional as we made the poster landscape and by having other people in the background.We wanted to emphasise how unconventional our film was through our poster so that the audience would see that our film is a comedy as well as a parody

.Once the poster was completed we created a questionaire and asked 20 people aged between 15 - 18 as this is our main target audience:

1) By looking at the film poster, what do you think the storyline/plot is?Most candidates replied with 'comdey' or 'romantic comedy'

2) Can you determine the main character?All candidates replied yes

3) What are your opinins on the colour scheme?Most candidates replied that it 'suits the genre' and is 'bright and eyecatching'

4) What do you think of the fonts? All replied 'clear and easy to read' and 'suits the genre'

5) Does it look professional?All candidates replied 'yes'

6) Can you see any significant mistakes?All candidates replied 'No'This positive audience feedback allows us to feel confident about the poster, as before we did have concerns that the main characters would not be easily determined and that people wouldn't understand what the poster was advertising.

Questionnaire

at the beginning of our coursework, we created a questionnaire to find out what thought of our coursewrk idea. here are the questions we asked and the answers we recieved.


Questionnaire
1. How old are you?
6= 17 years 1= 26 years 1= 30 years 32 = 1

2. What is your gender?
8 = female 3= male

3. Do you enjoy watching rom-coms?
9 = yes 1 = no 1 = sometimes

4. Do you enjoy rom-coms based in a school or a work place?
Yes = 7 No = 1 sometimes = 1 workplace =2

5. How you seen any of the following rom-coms:
· Napoleon Dynamite = 4
· Bridget Jones = 9
· Along came Polly = 6
· Date Movie = 7


6. What do you think of the title “Wrongcom”?
Good, smart, clever, catchy, tells you what sort of film it will be, witty,good play on words, sounds like the “romance” in the film goes wrong somehow,
“if I didn’t know anything about it I would think it was about a web company gone wrong.”

7. Do you understand the meaning of a spoof film or a parody?
Yes = 11 No = 0

8. If yes do you enjoy these kind of films?
Yes = 7 No = 3 sometimes=1 “have been over done” “ not if over the top”

9. If no would you watch it to find out what the conditions of the genre are?
Yes = 4 No = 3

10. Would you watch a film with the title “Wrongcom” without knowing anything about the film?
Yes = 6 No= 2 Maybe = 3

moodboard

for our media coursework we decided to create a moodboard to show what the two main characters are like. by doing this we could focus on our main characters personality. we seperated the page into two sections and dedicated each part to each character. we chose pink and purple colours for april to show her gender and blue red and greens to show buddys gender. we wanted to emphasis the "geek" so to do this we put math sums and equations on the page as well as a calculater which shows they like maths. we used a green dinosour on buddys side which was also on the film poster. On aprils side we used the big geek glasses which april wore in the poster,advert,and teaser trailer. we also created an american flag to put into the middle to represent that it is an american film. we also put the song we originally wanted to use in the film "everyday" by Buddy Holly.

overall concept behind our promotional package

the concept of my promotional package of a film teaser trailer, a movie poster and magazine cover is to get the taget audience and all audiences interested in our film that will be coming out. The poster wil be released first, showing the genre of the film and not a lot of information to tease the audience. the magazine cover will then be released. and finally the teaser trailer will be realised.
we want the poster to show how unconventional the film is and it also gives the information of who the actors are that are appearing in our film. also by looking at the poster you are able to see what the characters look like. the tag line will also be on the poster " forget chic, go geek".

the magazine cover then gives out a bit more information about what the film is about by telling the audience to buy the magazine to find out more. the magazine also has a different picture to the poster which then shows the variety of scenes and costumes, which hints that its shot in a school setting.
finally the teaser trailer will show various clips from and not from the film to tease the audience into wanting to watch the film, by this time the audience will know the genre and part of what the film is about.

Filming Schedule

Tuesday 18th January – start filming at 11 am· Interspersing shots to be filmed in photography studio, two shots of two different characters displaying beauty and brains· Outside scenes to be shot first – couple looking at each other from a distance, running towards each other, close ups of each characters face· Inside shots to be filmed within the diner and toilets, character looking into camera as though it’s a mirror, diner shots to be filmed as though characters are being bullied by other people

New Media Technology in Research and Planning Stages

when we were in the research and planning stages of our coursework new media and digital technology have played a huge part in helping us make important decisions towards our teaser trailer, film magazine and movie poster.We used the internet and the blogs in order to research which film companies produce films similiar to the genre chose. This is how we found Fox Searchlight produced films such as 'Juno', this film is the genre we want our production to be. It also enabled us to email Decca records and enquire about the copyright to using Buddy Holly songs. We used the website 'Dafont.com' to research different fonts and create a selection to compare and choose from. The internet allowed us to research the conventions of movie posters and film magazines,by doing this we were able to ensure our work looked professional.As myself and two other members of the group are photography students, we were aware of how much editing we could do to our movie poster and our film magazine to make it look as proffesional as possible. This helped us prepare for the photo shoots, because we knew certain elements could be edited in post production.

Poster Idea

This is our movie poster. The top image is our original picture with no editing. The second image has been edited in order to enhance and develop it. the picture has been edited by editing out the background and enhanced all the lighting and colours. also we have superimposed 'Buddy's' head as it was facing the other way. we decided as he's a main character he has to be facing the camera so that the people that see the poster can see who he is. The picture also had to be enhanced as you could not see the drawing on the paper, so we then redrew the picture in Photoshop.When comparing this to our initial idea we decided that the background we had originally chosen was too unconventional and did not suit the film we then decided rather than a scenic background we chose the school common room and added students into the background in order to emphasise how much our characters stand out.

Filming Schedule

· Tuesday 18th January – start filming at 11 am


· Interspersing shots to be filmed in photography studio, two shots of two different characters displaying beauty and brains


· Outside scenes to be shot first – couple looking at each other from a distance, running towards each other, close ups of each characters face


· Inside shots to be filmed within the diner and toilets, character looking into camera as though it’s a mirror, diner shots to be filmed as though characters are being bullied by other people

Anamatics Video

This is our anamatics without audio due to the fact that we have not developed a music yet. Seeing as we cannot use the Buddy Holly songs as we have not heard from the music company we have to prepare our own song. The characters represented in here are not the ones that'll be used in the film. We have decided to use a different girl and a boy for the brains and beauty section of the film as our original models have been used in the film poster instead.

Set Location

When we were creating our film ideas we decided to set our film in a school setting, because we chose the date for release of january 2012 we decided to shoot our film in the winter so that it ties in with the film release. our school was chosen as the location as we were trying to fit it in with the american high school setting here are some of the images of the possible settings we have.

the outside shot will be used during filming as it looks like a typical school ground. the indoors shot will be used for our film poster. we decided against using an outside setting as we felt it would look better if we used a student setting with students looking at the main characters in a weird way. this would also help emphasise the main setting.

Storyboard

Also as part of our research we needed to create a storyboard so that we could work out how are trailer is going to be filmed, and also how long each clip is, how long the trailer will be, and what will be happening in each clip. This also allows us to be prepared for our anamatics and be ready for the day of fliming.

On the storyboard there are pictures audio and a description of the scene. this is the general idea for the storyboard even though some changes may have been made.